Category: Design
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What makes a successful B2B software product? User Centric Design
As a small B2B software product manager, I acknowledge my bias – I firmly believe that User Experience (UX) or user-centric designs are the cornerstone of a thriving business. Why does this matter so immensely? Well, it’s simple: it pays the bills and retains customers. A business that overlooks UX or non-user-centric approaches might only…
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My Framework for Product Development & Design
1st Step – Interview Your Target Customers Interview customers and don’t ask leading questions Takes notes on your interviews Identify a pattern between the notes and customers you spoke to. Compile notes in a report I call Customer Development Information. When you interview Don’t ask leading questions “Don’t you think Excel is terrible?” People often…
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Don’t Make Me Mad.
Design Matters “Don’t Make Me Mad” is simply a homage to Steve Krug’s book, “Don’t Make Me Think.” In the same vein, I am applying the same principles that Steven teaches in his usability book. Steven Krug’s book teaches you that you don’t want your customers or users to experience frustration with your website, such…
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Good Design is Worth Billions
If you don’t believe that good UX designs determine whether or not your firm makes millions or billions. Let me provide concrete examples by comparing two softwares WordPress vs. Shopify, I will detail two user stories together. Comparing two user stories or user experiences together is how you should perform a competitive analysis. Comparing the…
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Competitor Analysis for Software Products
Overview: Competitive Analysis of Software When making a competitive analysis of software you could utilize the number of users, revenue a company is making, and so on. However, what it comes down to time and time again is User Experience & Design. Multi-billion dollar companies such as Apple and TikTok understand good design and tools…